Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
Cosmetics companies are aware and invested in sustainable action, but more can be done to drive better beauty consumption and take a more holistic approach, according to findings in Brazil that offer wider valuable learnings, say researchers.
Sustainability is undoubtedly today’s business buzzword and consumer facing industries such as the cosmetics and personal care sector are particularly implicated. But, although consumers are increasingly aware of the concept, are they prepared to make...